Resume & Portfolio

 

Dynamic marketing leader with over 20 years of experience. Reputation for building high performing teams who take a creative approach for cross-functional success. Proven track record of strategy development, solutions marketing, product messaging and competitive analysis that directly impacts brand perception and customer experience. Expert in breaking down technical information to form a creative content plan to drive growth and influence renewal yield.

portfolio highlights

Access the Portfolio page to view select samples of work under my direction. Please contact me for a password to access this portfolio.

  • Product & solution marketing

  • Content strategy design and execution

  • Go-to-market strategy

  • Competitive analysis

  • Narrative structure and presentation design

  • Email nurture strategy and design

  • Executive and customer events

  • Design thinking facilitation

  • UX testing

Rachel macik

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WORKSHOP FACILITATION

CREATIVE DIRECTION